Nobody in the Dark

Nobody in the Dark


Nobody in the Dark is a campaign launched by a coalition of partners - Good Things Foundation, The Joseph Rowntree Foundation, APLE Collective, Clean Slate and Mastercard - aiming to offer immediate support to digitally and financially excluded people in the UK, with a focus on those in poverty hit hardest by the impact of Covid-19

The need to bring together digital inclusion and practical help with money has increased dramatically during the Covid-19 crisis, with an estimated six million people falling behind on a household bill due to Coronavirus.

There are 11.7 million people in the UK who don’t have all the essential digital skills. This digital divide is most pronounced for those living in poverty; almost half of those with an income below £11,500 lack essential digital skills compared to less than 11% of those with an income over £25,000.

The coalition seeks to address this challenge by supporting those most in need. The Nobody in the Dark campaign highlights these issues and more importantly addresses them with practical help: personal one-to-one support, digital devices and bespoke online resources.

We’ve created a new self-help portal, www.nobodyinthedark.co.uk, for those who have limited digital skills. This will help boost their online confidence and offer free, trusted support around money, security, benefits and debt.

The campaign will deliver devices, data and digital skills support to people in poverty through DevicesDotNow.

We will also provide practical money help and support to improve digital confidence, delivered remotely by Clean Slate and other community partners.