1 Million lives transformed: Celebrating a milestone in our partnership with Virgin Media O2

27/03/2026 First published March 2026

At Good Things Foundation, our mission is to ensure everyone can participate in our digital society. Today, we are celebrating a massive step toward that goal. Through our ongoing partnership with Virgin Media O2, one million people experiencing digital exclusion have now been connected to the data, devices, and skills they need to thrive.

Since 2022, this collaboration has been a cornerstone of VMO2’s Better Connections Plan, proving that when industry and charity work in partnership, we can create a more inclusive digital society.

The Impact in Numbers

This milestone has been achieved by delivering vital support directly through our network of community hubs. Through the National Databank, we have already provided free O2 mobile data to over 500,000 people who need it most, with data vouchers and SIMs distributed via local O2 stores and our community partners.

Beyond connectivity, we have exceeded all initial targets by reaching 8.5 million people with essential digital skills training and online safety advice. This effort is bolstered by Virgin Media O2’s commitment to getting hardware into the hands of those who need it, including a pledge to donate 12,000 refurbished phones in 2026 to match their 2025 contribution. Finally, continued funding for our ‘Learn My Way’ platform ensures that this increased connectivity is backed by the skills and confidence people need to navigate the digital world safely.

Vicki Sellick MBE, CEO, Good Things Foundation, said:

“This is an incredible milestone and we are immensely proud to be working alongside Virgin Media O2 to tackle digital exclusion. Through our partnership, we are not just connecting people; we are making a real change and helping to fix the digital divide, ensuring hundreds of thousands of people across the UK have the free data, devices, and skills they need to transform their lives by getting online.”

By reaching the milestone, Virgin Media O2 has also delivered on its pledge to support the Government’s Digital Inclusion Action Plan, which aims to ensure everyone has the skills and access they need to benefit from digital services. 

Nicola Green, Chief Communications and Corporate Affairs Officer at Virgin Media O2, said:

“Over the last five years, Virgin Media O2 has led the way in delivering innovative programmes, partnerships and targeted services that help people experiencing hardship get online.

“We know having access to both the internet and digital skills is a game-changer. It means people experiencing exclusion can access essential services and unlock opportunities that change their lives.

“While we’re proud to have reached our ambitious targets, we know there’s more to do and we remain committed to tackling digital exclusion and connecting even more communities in need across the UK.”

Minister for the Digital Economy, Liz Lloyd, said:

"This is a powerful example of industry helping to deliver real, positive change for people - opening up new chances in life and employment, and unlocking economic growth opportunities within communities across the country.

"Through the Government’s Digital Inclusion Action Plan and Virgin Media O2’s Better Connections Plan, we’re showing what’s possible when industry and government work in lockstep to close the digital divide. When we pull in the same direction, we can change more lives and ensure everyone has the confidence and connection they need to thrive."