Why is the Make It Click programme important?
Currently, over 7 million people in the UK are online but not getting enough from the internet, and aren’t improving their digital skills. Compared to people who are not online at all, they are more likely to be seeking work or in low-paid employment.
The grant is enabling Good Things Foundation to support people who often don’t receive support or fall through the gaps. We’re building their confidence, helping them learn new skills, and supporting them to achieve positive employment outcomes.
Through the grant from Google.org, Good Things Foundation is:
- Creating new Make It Click tools and learning approaches for community organisations to support ‘limited’ users of the internet
- Providing funding for community organisations to deliver Make It Click, using these new tools and learning approaches
- Designing and testing a new Make It Click campaign to reach ‘limited’ users and encourage them to take the next step to improve their digital skills.
Make It Click will support thousands of people over the term of the grant, through which we’ll learn about the best approaches to reach and support limited users. Ultimately, investment from Google.org is helping Good Things Foundation support even more people to benefit from the digital world.
Make It Click has already launched in Sunderland and Portsmouth, alongside Good Things Foundation’s delivery of Google Digital Garages and the Google Bus in those areas, and Make It Click is also being tested through Online Centres across the country.