Make it Click

Good Things Foundation is proud to be partnering with Google to deliver Make It Click.

Thanks to a grant from Google.org, the philanthropy arm of Google, we’re building a new offer of support for people who are online but only use the internet in a limited way.

Currently, over 7 million people in the UK are online but not getting enough from the internet, and aren’t improving their digital skills. Compared to people who are not online at all, they are more likely to be seeking work or in low-paid employment.

The grant is enabling Good Things Foundation to support people who often don’t receive support or fall through the gaps. We’re building their confidence, helping them learn new skills, and supporting them to achieve positive employment outcomes.

Through the grant from Google.org, Good Things Foundation is:

  • Creating new Make It Click tools and learning approaches for community organisations to support ‘limited’ users of the internet
  • Providing funding for community organisations to deliver Make It Click, using these new tools and learning approaches
  • Designing and testing a new Make It Click campaign to reach ‘limited’ users and encourage them to take the next step to improve their digital skills.

Make It Click will support thousands of people over the term of the grant, through which we’ll learn about the best approaches to reach and support limited users. Ultimately, investment from Google.org is helping Good Things Foundation support even more people to benefit from the digital world.

Make it Click has already launched in Sunderland and Portsmouth, alongside Good Things Foundation’s delivery of Google Digital Garages and the Google Bus in those areas, and Make It Click is also being tested through Online Centres across the country.

Clicking On In Sunderland: Peer Research Findings and Recommendations for Make It Click


Over the course of six months in 2019, supported by Sunderland North Family Zone, we worked with a group of local people to upskill and learn from them. We wanted to know what really mattered to limited users of the internet, how to reach and engage them and what good online learning and support should focus on. This report charts the project journey, outputs and design principles that were produced with the peer researchers.

Read the full report

More about the project

| Blog
Learn more about how we built Make It Click and the guidelines we use to choose learning resources.
| Blog
Amanda Tynes, one of our Make It Click peer-researchers explains why she joined the project and describes her experiences.

Project Partner