Nobody in the Dark

25 Jun 2020

Emergency support for the digitally and financially excluded, hit hardest by the impact of Covid-19

Good Things Foundation has formed a new coalition to offer immediate support to digitally and financially excluded people in the UK - with a focus on those in poverty hit hardest by the impact of Covid-19.

The Joseph Rowntree Foundation, APLE Collective, Clean Slate Training & Employment CIC and Mastercard are working together with us to support those hit hardest by the impact of Coronavirus.

The need to bring together digital inclusion and practical help with money has increased dramatically during the Covid-19 crisis, with an estimated six million people falling behind on a household bill due to Coronavirus (Citizens Advice, Near the cliff-edge 2020).

In the UK, 11.7 million people lack basic digital skills and there are an estimated 1.9 million households with no internet access (Lloyds Consumer Digital Index 2020; ONS Internet Access 2019). This digital divide is most pronounced for those living in poverty; almost half of those with an income below £11,500 lack essential digital skills compared to less than 11% of those with an income over £25,000 (Lloyds Consumer Digital Index 2020).

The coalition seeks to address this challenge by supporting those most in need. The Nobody in the Dark campaign highlights these issues and more importantly addresses them with practical help: personal one-to-one support, digital devices and bespoke online resources.

The programme will deliver*:

  • A new self-help portal,, for those who have limited digital skills to boost their online confidence and engage with free, trusted online support around money, security, benefits and debt
  • Devices, data and digital skills support to people in poverty, through DevicesDotNow
  • Practical money help and improved digital confidence, delivered remotely by Clean Slate and other community partners

Helen Milner, CEO, Good Things Foundation commented: “Covid-19 has exposed and exacerbated the links between digital exclusion and poverty. Too many people are locked out of online savings, help with debt, and essential support because of digital exclusion and data poverty. As part of this cross-sector coalition, we’re committed to changing this, so nobody is left in the dark.”

Kelly Devine, Divisional President, Mastercard UK & Ireland commented: “When people thrive, economies thrive. To recover from Covid-19 in a long-term, sustainable way, we have to make sure that everyone is included. Helping people access the digital economy, and feel confident in doing so, is a critical part of that. There is no more crucial time to ensure that everyone is connected and has access to the digital services and resources that they need. Now is the time to act, to ensure nobody is left in the dark.”

Helen Barnard, Acting Director, Joseph Rowntree Foundation said: “In the UK we recognise that being able to use digital devices and get online is essential to manage our finances and participate in modern society. People on low incomes were struggling against a tide of rising costs, low wages and inadequate social security before coronavirus and the lockdown has only made things worse. This scheme is crucial to ensure that people are not locked out of digital opportunities at a time when they are most needed - with huge disruption to the labour market, more people needing to apply for social security online and children having to access online learning whilst schools are closed.”

Jeff Mitchell, Founder of Clean Slate Training & Employment CIC commented: “People we work with from disadvantaged communities say vital information about ways to get ahead is hidden from them. Lockdown has reinforced this for households with no access to the internet. With millions more now on the breadline, digital tools and resources produced specifically for them should come into their own. Guided support through the process will also help end exclusion.”

APLE Collective commented: “APLE Collective welcome the work of Good Things Foundation in addressing the digital divide. We believe that only by including the voices of people with lived experiences of poverty can effective changes to anti-poverty policy and practice be achieved.”


*Supported by Mastercard Impact Fund, with support from the Mastercard Centre for Inclusive Growth, and the Joseph Rowntree Foundation, Good Things Foundation is collaborating with Mastercard, Clean Slate/Quids in!, APLE Collective and community partners on an emergency response to reduce digital and financial exclusion. Together we aim to support 800 people (DevicesDotNow), 525 people (provision of digital financial support) and to reach 1.6 million people who are financially and digitally underserved (self-help portal).

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Nobody in the Dark