Campaign success for Be Online 2016
31 Mar 2016
Be Online 2016, the most recent national digital inclusion campaign managed by Good Things Foundation, saw over 2,500 events help more than 38,000 people find out how they could benefit from improved digital skills.
Between February 15 and 28, almost a thousand organisations held events - with the UK online centres network leading the way. In community venues across the country, people learned how the internet can make finding work, saving money and keeping in touch with loved ones, quicker and easier.
Be Online marked another successful campaign for Good Things Foundation, building on the success of Be Online 2015 and the Get Online campaigns that have been held every October for the last 9 years.
Almost a decade of campaigns has shown that the local knowledge of the network - how to reach the people in their communities that are most in need and how to provide the support they require - is the path to success.
Providing the network with the tools and skills they need to market and promote campaigns locally has proved more effective than a top-down, national marketing approach and ensured both breadth and depth when it comes to impact.
We’re proud that this local reach of the UK online centres network - and other supporting organisations - has meant Good Things Foundation's campaigns have reached more than 200,000 people in the last 3 years alone.
We’re confident this reach also has a legacy of learning. Be Online 2016 saw a more than 30% uplift in activity on the Learn My Way website - proving that initial engagement is translated into ongoing learning and progression beyond the campaign itself.
As an organisation, Good Things Foundation looks forward to continuing the success of our national digital inclusion campaigns. Get Online Week 2016 - will take place from 17 - 24 October. As the 10th Anniversary of our Get Online campaigns, we’re expecting big things.... If you’d like to support the campaign, please contact Chris Andersson.